gno·sis /ˈnōsəs n. knowledge of the heart, inner wisdom earned through trials, tribulations, and triumphs

Black Friday

Buy Nothing Day

At Gnosis, we believe in CONSCIOUS COMMERCE.

We stand for integrity, transparency, non-manipulative sales tactics, and for thoughtful, educated purchasing. Black Friday is the opposite. Just as we stand against Charm Pricing ($5, not $4.99! see blog here), we stand against the madness of Black Friday. Criticizing Black Friday shoppers outright might seem elitist or out of touch, especially in today’s economy. Instead, let’s pause for a moment to reflect on the bigger picture.